Avis begins operating in Colombia

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Avis begins operating in Colombia

Dinero Magazine, May 6, 2009

The goal is to open 11 offices in 7 Colombian cities before 2012 that will service the Colombian market with 2,500 vehicles.

With an estimated investment of US$ 28 million, the multinational, American car-rental company begins operating in the country. Avis is considered to be number two in their market worldwide, with more than 60 years of service.

The company in Colombia seeks to take advantage of economic improvements of the last decade, as well as vehicle restrictions, which offer great opportunity to the car-rental company.

Executives of Avis point out that the opening of business in Colombia will create 150 direct jobs and about 300 indirect jobs.

The company has an expansion plan that starts this year in Bogota and is expected to arrive to seven principal Colombian cities before 2012.

Avis expects to open 11 offices for nationwide coverage, and operate with 2,500 rental vehicles available.

On a global scale, Avis operates on five continents with 425,000 vehicles available for rent 24 hours a day and have clients from more than 10,000 agencies around the world.

“The strategy of Avis in Colombia is to focus on the development of the car-rental business, always with professionalism and excellent service to achieve 100% customer satisfaction,” explained executives of the company, who will have an official launch this Wednesday in Bogota during a cocktail at their office.